Our mission is to curate world-class musicians and songwriters, drawing from diverse cultural and socio-economic backgrounds, and promote them locally and internationally.
We assist our artists in telling their unique stories with our signature Rootspring style of artist development, quality production, world-class recordings, musical matchmaking, brand development, showcasing and distribution.
As a non-profit company, we authentically work in servitude of music and the musical community and are rooted in our ethical business practices, with a hands-on approach to ensure a holistic and sustainable environment for music to flourish.
CHOOSING OUR ARTISTS
In order to be selected as a Rootspring Records artist, a certain criteria must be met.
-The music must fit at least broadly into a world music genre
-The artist must have composed his or her own original music
-The artist should be skilled in their trade
If the artist fills the above criteria then the 3 directors of the company all have to come to a unified decision as to weather they would like to take them on board.
Once we all agree that the artist would potentially work well for our label, we contact the artist and set up a meeting for the purpose of discussing expectations, vision, our contract set up etc
Now that there is clarity the way Rootspring Records operate, the artist will need to spend some time with the producer playing their music and building a sketch of what they feel would work well for an album. Basic rough recordings are done for reference.
BUDGETING THE PRODUCTION
Rootspring facilitates a budget discussion with the artist
SIGNING THE RECORD DEAL
Both parties make it official and sign
PRE-PRODUCTION WORK SHOP
At this point there should be a good outline of who will be featured on the album as far as session musicians. We now take time to invite all musicians involved to sit together and rehearse the content for the official recording.
RECORDING THE ALBUM
The fun begins
COPYRIGHT PROTECTION & PUBLISHING ADMINISTRATION
Rootspring facilitates the process of supporting the artist in the copyright protection of their work, & procuring ISRC codes for preparation digital consumption.
By this stage, we would have discussed the design of the album, picked out our designer and have the artwork more or less ready for print
This is an often overlooked but vital part of producing a top quality album. Cleaning up the recording and arranging sections of songs ready for mixing.
MIXING & MASTERING
Album goes through its mixing & mastering phase
Album and tracks are put up on online for purchase
Artist is scheduled in to join a formal Rootspring Live showcase, where members of the press & public are invited. Rootspring promotes the album via their various social media campaigns