How We Work

Our mission is to curate world-class musicians and songwriters, drawing from diverse cultural and socio-economic backgrounds, and promote them locally and internationally.

We assist our artists in telling their unique stories with our signature Rootspring style of artist development, quality production, world-class recordings, musical matchmaking, brand development, showcasing and distribution.

As a non-profit company, we authentically work in servitude of music and the musical community and are rooted in our ethical business practices, with a hands-on approach to ensure a holistic and sustainable environment for music to flourish.

 

CHOOSING OUR ARTISTS

In order to be selected as a Rootspring Records artist, a certain criteria must be met.
-The music must fit at least broadly into a world music genre

-The artist must have composed his or her own original music

-The artist should be skilled in their trade

 

If the artist fills the above criteria then the 3 directors of the company all have to come to a unified decision as to weather they would like to take them on board.

 

INTRODUCTION/PLANNING PHASE

Once we all agree that the artist would potentially work well for our label, we contact the artist and set up a meeting for the purpose of discussing expectations, vision, our contract set up etc

 

PRE-PRODUCTION TEST

Now that there is clarity the way Rootspring Records operate, the artist will need to spend some time with the producer playing their music and building a sketch of what they feel would work well for an album. Basic rough recordings are done for reference.

 

BUDGETING THE PRODUCTION

Rootspring facilitates a budget discussion with the artist

 

SIGNING THE RECORD DEAL

Both parties make it official and sign

 

PRE-PRODUCTION WORK SHOP

At this point there should be a good outline of who will be featured on the album as far as session musicians. We now take time to invite all musicians involved to sit together and rehearse the content for the official recording.

 

RECORDING THE ALBUM

The fun begins

 

COPYRIGHT PROTECTION & PUBLISHING ADMINISTRATION

Rootspring facilitates the process of supporting the artist in the copyright protection of their work, & procuring ISRC codes for preparation digital consumption.

 

ALBUM DESIGN

By this stage, we would have discussed the design of the album, picked out our designer and have the artwork more or less ready for print

 

EDITING

This is an often overlooked but vital part of producing a top quality album. Cleaning up the recording and arranging sections of songs ready for mixing.

 

MIXING & MASTERING

Album goes through its mixing & mastering phase

 

DIGITAL DISTRIBUTION

Album and tracks are put up on online for purchase

 

LIVE PROMOTION

Artist is scheduled in to join a formal Rootspring Live showcase, where members of the press & public are invited. Rootspring promotes the album via their various social media campaigns

View Our Services